About This Project
35 years after opening its doors, Pop’s Beef was ready for a 35th Anniversary week-long celebration.
Sochacki Studios was tasked with creating a buzz around the week of offers for all of Pop’s Beef’s customers.
The studio immediately went to work on crafting several viral videos featuring each of the offers for the week. The second of a series of three videos featured Pop’s Beef Italian Beef Sandwiches. As with all videos in the series, Sochacki Studios storyboarded the concept and when into film production and editing mode.
All filmed on location at Sochacki Studios, the video utilized motion tracking and programmable, multi-axis sliders with stepper motors.
The video was then promoted on the Pop’s Beef facebook page and received more than 65,000 views in less than one week.
Sochacki Studios was tasked with generating awareness on social media for the 35th Anniversary week for Pop's Beef.
March 23, 2015